Sunday, March 03, 2013
The New AMC Marlton 8 Movie Theatre
AMC Marlton Movie Theatre was going to jettison hundreds of seats in order to install new reclining loungers. I thought it was the last gasp of an already dying, perhaps on its last gasp, local theater. My friends and I called it literally 'the dead theater.' There was never anyone there, you always got a parking spot in front, and when the news came that they had finally closed, no one would be surprised. Not in the least.
Allow me to swallow those words.
There was a time, with the T.G.I.Fridays and the long forgotten ice cream parlor in the strip mall, every parking spot was taken and police had to direct traffic within the shopping center, sometimes blocking areas off to kids and other foot traffic. Three months ago, and as far back as maybe a decade ago however, the place was a ghost town. Business had moved elsewhere, into Voorhees with the Ritz, now Rave, and into Cherry Hill with the airport terminal sized and customer unfriendly AMC Loews with a whopping twenty-four theaters.
The lobby got a nice repaint and remodel as well. The refreshment area is a bit different too. Besides new menu items like chicken fingers, chicken sliders, pizza, and oh yes, French fries, there were also two Coca-Cola Freestyle machines. Color me impressed.
The new seats are incredible, reclining loungers that come in pairs where can pull up the arm between them and cuddle. They also come with three cup holders each and touch controls to go up and down. Sooo nice. I did notice the theater's current occupancy was now 115 where it used to be between 200 and 300.
This is an incredible risk for the theater financially, especially when you consider we paid a very reasonable price for two prime time 3D tickets, nearly a third less than we would have paid at the Rave or Loews. I hope it succeeds.
I loved this movie experience. I have a new favorite theater. I can't wait to go back.