Lost Hits of the New Wave #4

"Hello Again" by The Cars.

The Cars were at the start of the New Wave but this entry, the fourth single from "Heartbeat City," comes from late in 1984, well after the MTV video revolution. In fact, at this time, Ric Ocasek and The Cars were at the forefront of the music video world and recruited the legendary Andy Warhol to direct this one. He appears throughout, and also look for a very young Gina Gershon.

The song, my favorite from the album which is full of great tunes, both wildly popular and largely unknown, seems to me to be about The Wizard of Oz, but the video seems to focus on the dangers of gratuitous sex and violence in music videos. Somehow that seems too appropriate.