Last year I was diagnosed with diabetes, so this guy who basically lived on Coca-Cola had to make some changes. I cut down considerably, quit completely for several months, then looked for alternatives. I have always hated diet soda and still do, so I had turned to Coke Zero. I couldn't stand that either, as it was even more bitter to my tastebuds than the diet variations.
But that's me. The concern in the corporate level seems to be that folks were never actually sure what Coke Zero was. One could assume, as I did, with the black packaging and the bitter taste, it might even be some carbonated coffee variation on Coke. It wasn't. But it also wasn't clicking well in US markets in the last decade or so.
The replacement, Coca-Cola Zero Sugar, which has been very successful in markets elsewhere in the world, is said to be closer in taste to original formula Coca-Cola, and as the name implies, with zero sugar. Clarity in the product name was also on the company's agenda, so that's a plus.
Coca-Cola Zero Sugar, packaged in black but with considerably more red, will be coming to the States in August, so we'll see how much it tastes as hyped then. In the meantime, if you are a fan of Coke Zero, you'd better stock up, because the plug has been pulled. Drink up.